There are numerous ways to make a bad weight loss product look good. How to Spot Bad Pills is the first article in a series on evaluating weight loss products. My hope is to provide you with reliable, easy to understand, and useful tips for spotting bad weight loss products.
For the purpose of this article, the phrase, weight loss pill, refers to over-the-counter, non-prescription weight loss supplements. The following six tips will help you identify weight loss pills that don’t back up claims with evidence, cite poorly designed research studies, don’t work, and possibly cause serious harm.
The tips, arranged in no particular order, are effective in spotting glaring omissions of evidence, misrepresentations, and outright lies. However, many marketers have become quite skilled in the art of statistical illusion, fooling even those of us with extensive experience in statistical analysis.